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Scale

Prime Gaming x League of Legends Worlds '22

Live Campaign Engineering

roleTechnical Lead, Giveaway Team
timelineJuly – November 2022
focusLive Campaign Engineering, High-Traffic Infrastructure, UX Stability
stackNode.js, Load Balancing, Queue System Architecture

About

For the 2022 League of Legends World Championship, Prime Gaming ran a giveaway across its Twitch and YouTube community. I led the technical coordination: tight timelines, high traffic, and real-time reward delivery.

The requirement was concrete: hold up under 200,000+ concurrent users without breaking entry or reward delivery.

Process

1

Campaign coordination

Aligned campaign structure, entry mechanics, and reward-validation API triggers with the Prime Gaming and Surf teams.

2

Load preparation

Set the server scaling strategy and ran load tests against simulated traffic surges.

3

Waiting room

Designed and deployed a queueing system that throttled traffic at peak entry points and kept the platform stable.

Outcome

The campaign ran with zero downtime at 200,000+ concurrent users.