Prime Gaming x League of Legends Worlds '22
Live Campaign Engineering
// about
During the 2022 League of Legends World Championship, Prime Gaming launched a massive promotional giveaway to engage its gaming community across Twitch and YouTube. I was brought in to lead the technical coordination of the campaign, working through tight timelines, high-traffic loads, and real-time reward delivery.
The challenge? Ensure a seamless giveaway experience for over 200,000 concurrent users without breaking the platform.
// process
Campaign Coordination
Worked with the Prime Gaming and Surf Giveaways teams to align campaign structure, entry mechanics, and API triggers for reward validation.
Scalable Infrastructure
Implemented a robust server scaling strategy and ran extensive load testing simulations to handle real-time traffic surges without system degradation.
Waiting Room System
Designed and deployed a custom queueing system to throttle user traffic at peak entry points — maintaining platform stability, reducing bounce, and delivering a lag-free experience for gamers.
// achievements
The campaign achieved zero downtime, supported seamless user participation, and reinforced Prime Gaming's commitment to delivering frictionless, engaging experiences for the esports community.